Mahindra may launch its electric scooter genZe in India by 2020
Mahindra genZe: Electric scooty and bicycle manufacturing facility in Michigan
Mahindra group was the first mover in electric car segment India with the mass production of Mahindra Reva but 2wheeler is the segment where the company could not earn the market volume. Even the petrol bike and scooty could not do much in India. That all was the past for the Mahindra group. Now Mahindra has bounce back with classic Jawa motorcycles.
Till now Mahindra has not launched any electric 2-wheeler in India but in US, its not the same story there. Mahindra is selling electric scooty and electric bicycles in US market since last couple of years. During 73rd annual general meeting on 07th August 2019, Anand Mahindra said- “We are watching this space. We have some plans up our sleeve. We wil have a locally manufactured two-wheeler”. Probably the chairman was giving hint to produce the genZe in Mahindra 2-wheelers manufacturing facility, Pithampur- Indore (Madhya Pradesh, India).
The Chairman of Mahindra Group, Mr. Anand Mahindra also talked about the road blocker to launch that genZe in India. He said- The reason we have not launched the US scooter in India is because of its high price.
Mahindra group is the leader in the 3 wheeler and 4 wheeler market and if the electric segment is now growing in India then surely company will also try to capture the market by launching some electric scooter and bike. The genZe was seen 2 time in India during on-road testing. And testing in India for a US made product is necessary to prove that technology for Indian climate and road conditions. So, the rumor is that Mahindra will launch this electric scooter by 2020 in Indian market.
Being a leader in Indian SUV segment, Mahindra has always put effort and did lot of investment in past to get the right position in 2-wheeler segment also. Earlier I visited Mahindra 2-wheeler, Indore (M.P) located manufacturing facility. That complete facility is acquired from the Kinetic company which earlier used to make bikes. By this action one can feel the aggressive nature of Mahindra group. Even though they could not do much better with their scooter Mahindra Duro and Rodeo. Later in 2016 Mahindra had acquired a brand license payment for classic Czech brand of yesteryear – Jawa. This means that unlike BSA and Peugeot Motorcycle, Mahindra hasn’t bought over the Jawa, but can now produce and sell Jawa two-wheeler models in India and its sub-continent. And by doing so now in 2019 Mahindra has again bounce back in Indian bike market with launch of Jawa 300, Jawa forty two and Jawa Perak.
In 2016 only, Mahindra group has started manufacturing GenZe in US. Now as per the current market scenario Mahindra can launch this electric scooter.