Acer Electric India: Powering the E-Cycle Revolution with a Global Brand and a Made-in-India Vision
India’s electric vehicle story has largely been told through the lens of e-scooters and electric cars. But a quieter, equally important revolution is unfolding on two unpowered pedals — the electric bicycle. One brand that is determined to write a significant chapter in this story is Acer Electric India — the EV arm operating under a licensing agreement between global technology giant Acer Incorporated and Mumbai-based Think eBikeGo Private Limited.
For a market still navigating the gap between fitness gear and daily commute tool, Acer Electric brings something rare: an internationally recognised brand name, a data-backed product strategy, and a manufacturing setup purpose-built for Indian terrain and Indian consumers.
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What Is Acer Electric India?
Acer Electric India is not a traditional EV startup. It operates at the intersection of a global licensing partnership and a homegrown manufacturing engine. The Acer Electric trademark is officially licensed to Think eBikeGo Private Limited by Acer Incorporated — the same Taiwanese technology conglomerate known worldwide for laptops, monitors, and consumer electronics.
Under this arrangement, Think eBikeGo designs, manufactures, and distributes a range of electric two-wheelers under the Acer Electric label in India. The portfolio spans e-cycles, e-scooters, and e-bikes — all positioned to serve the country’s growing appetite for sustainable urban mobility.
The brand’s stated mission is clear: to transform the way India moves by designing and delivering electric two-wheelers that combine innovation, sustainability, and performance — catering to needs from daily urban travel to adventurous off-road experiences.
What makes this model strategically relevant is brand equity. In a crowded EV market where consumer trust is still being established, the Acer name carries weight. For buyers evaluating an e-cycle purchase, a recognisable global technology brand can be a decisive differentiator — particularly in the urban middle-class segment that values both reliability and reputation.
| “Instead of merely importing and assembling, we took a data-driven approach… Recognising the power of brand association, we collaborated with Acer, leveraging their licence to launch vehicles under the Acer brand.” — Dr. Irfan Khan, CEO & Founder, eBikeGo |
The Company Behind the Brand: Think eBikeGo Private Limited
To understand Acer Electric India fully, one must understand its operating entity. Think eBikeGo Private Limited began as a platform for electric two-wheeler rental services targeting last-mile logistics and delivery companies. Early clients included Zomato, Swiggy, and BigBasket.
The company was founded by Dr. Irfan Khan and Hari Kiran in 2019. It is headquartered in Mumbai, with offices in Hyderabad and Zirakpur, and is operational across 21 states in India. Its manufacturing facility in Pune, Maharashtra, has an annual production capacity of 100,000 units.
The journey from B2B fleet rental to Acer-licensed EV manufacturer reflects a deliberate, data-driven evolution. The founders gathered operational insights from running a pan-India electric two-wheeler fleet — giving the team a granular, real-world understanding of how Indian riders actually use electric vehicles. Recognising the challenges in after-sales service and spare-parts availability from other OEMs, the company transitioned toward in-house vehicle development through its subsidiary, Vajram Electric.
The data gathered from those early fleet operations directly informed Acer Electric’s product development philosophy — a foundation that distinguishes it from brands built purely on paper-based market research.
Product Portfolio: E-Cycles at the Core
While Acer Electric India’s full lineup spans e-scooters and e-bikes, the electric bicycle segment is its most consumer-forward and commercially promising vertical. The brand currently offers a well-segmented e-cycle range targeting distinct rider profiles — from budget-conscious daily commuters to tech-savvy fitness riders and urban explorers.
| Model | Key Highlights |
| Skypher Pro | ₹29,999 | 250W BLDC motor | 36V removable battery | 55 km range (PAS) | Shimano 7-speed | Aluminium alloy frame |
| Electrus Pro | Foldable | Magnesium alloy frame | 250W motor | 36V 8.8Ah battery | Disc brakes | Compact urban design |
| Momentum | 36V 250W Bafang hub motor | 9Ah in-frame battery | Shimano 7-speed | Hydraulic suspension | King Meter LCD | MTB DNA |
| Flare X | 27.5″ wheels | 250W BLDC | Aluminium alloy frame | Hydraulic front suspension | Removable battery |
| Flare X Pro | Upgraded Flare X | Enhanced spec suspension | Mid-range commuter-to-trail crossover |
| Horizon | 36V 250W Speevo motor | 9Ah removable battery | Dual disc brakes | Dual LED lights | Urban utility focus |
| CPX Pro | ₹1,60,000 | e-Scooter | 105 km/h top speed | 45Ah battery | Mobile app connectivity | Reverse mode |
| TC Max | ₹1,55,000 | e-Bike | 5,100W motor | Carbon steel + aluminium frame | Performance segment |
Skypher Pro — The Everyday Commuter’s Best Bet
Priced at ₹29,999, the Skypher Pro is the brand’s entry-level flagship in the e-cycle segment. It blends pedal assist, throttle control, and Shimano 7-speed gears for adaptable riding on varied terrain.
A 250W BLDC hub motor ensures smooth acceleration. The 36V removable battery offers up to 55 km of range in pedal-assist mode. Simply unclip it and charge anywhere — at home or at the office.
The aluminium alloy frame and mechanical disc brakes are built for durability on Indian roads. For commuters navigating potholes, traffic, and limited parking, the Skypher Pro’s price point and removable battery design address the two most common practical objections to e-cycle ownership.
Electrus Pro — The Urban Folder
The Electrus Pro is Acer Electric’s answer to space-constrained urban living. Built on a lightweight magnesium alloy frame, it folds in seconds — making it ideal for metro commuters and apartment dwellers.
It features a 250W hub motor with a pedal sensor, a 36V/8.8Ah removable battery, and front and rear disc brakes. The design targets IT professionals, students, and last-mile commuters who cannot store a full-sized cycle but still want the convenience of personal electric mobility.
Momentum — The Trail-Ready Performer
For riders who want more than a commuter cycle, the Momentum brings mountain-bike DNA to the electric space. It runs a 36V 250W HYM Bafang hub motor — a respected name in global e-cycle components — paired with a 9Ah in-frame removable battery.
Shimano 7-speed gears, dual disc brakes, hydraulic suspension, and a King Meter LCD display with password protection round out the spec sheet. The Momentum targets the growing tribe of urban riders who cycle recreationally on weekends while needing a machine capable enough for rough trails.
Flare X & Flare X Pro — Stylish Midrange Options
The Flare X and Flare X Pro round out the midrange e-cycle segment. Both are built on aluminium alloy frames with 27.5-inch wheels and 250W BLDC motors. They come with front hydraulic suspension and removable batteries — offering a comfortable step up for riders outgrowing entry-level options. They occupy the crossover space between daily commuter and recreational performer.
Horizon — Practical Urban Cycling
The Horizon delivers value-focused urban mobility. Equipped with a 36V 250W Speevo motor, a 9Ah removable battery, dual disc brakes, and dual LED lights on an aluminium alloy frame, it is designed as a no-fuss, dependable commuter cycle for riders who prioritise utility over premium features.
Beyond Cycles: E-Scooters and E-Bikes
While e-cycles form the brand’s most accessible product layer, Acer Electric’s portfolio also extends to high-performance vehicles. The CPX Pro (₹1,60,000) is a maxi-scooter with a 105 km/h top speed, a 45Ah battery, reverse capability, and mobile app connectivity. The TC Max (₹1,55,000) is a performance e-bike powered by a 5,100W motor on a carbon steel and aluminium frame.
Together, these vehicles demonstrate the brand’s intent to cover the full spectrum of electric two-wheeler mobility — from entry-level commuter cycles to premium performance machines.
Why E-Cycles Make Sense for India
India is one of the world’s largest two-wheeler markets, but pedal-assist electric bicycles have lagged behind e-scooters in consumer adoption. Several structural factors are now changing this equation.
Urban density and traffic congestion are key tailwinds. In metro cities and Tier-2 towns alike, short-distance travel under 15 km constitutes a massive share of daily trips. For these distances, e-cycles are cost-effective, time-efficient, and fuel-free alternatives.
Rising petrol prices reinforce the economics. The per-km running cost of an e-cycle can be as low as ₹0.10 — making even a ₹30,000 to ₹50,000 upfront investment recover itself quickly for a regular commuter.
The health and fitness dimension adds another layer. Pedal-assist cycles uniquely bridge the gap between a pure fitness product and a practical transport vehicle. Riders can dial up or down the effort they exert — a feature that appeals to both fitness riders and those returning from health conditions.
Government policy provides a favourable backdrop. FAME-II subsidies have primarily targeted e-scooters, but state-level incentives and the broader EV policy ecosystem create a supportive environment for all electric two-wheelers. The country’s push to reduce automotive emissions and promote eco-friendly transportation has led to dedicated cycling infrastructure development across several major cities.
The Indian Electric Bicycle Market: Growth Metrics and Context
The Indian electric bicycle market is currently on a high-velocity growth path. As of 2026, the sector has already achieved a valuation of approximately $720 million, with a projected CAGR of 13.4% expected to push market volume to $2.07 billion by 2033. Pedal-assisted e-cycles continue to dominate the landscape with an 82% market share, favored for their regulatory status as non-motorized vehicles, lower operational costs, and strong appeal to urban commuters seeking efficient, eco-friendly transport.
Ongoing advancements in battery technology remain the primary enabler for this adoption. Lithium-ion battery pack prices have fallen by nearly 90% since 2010, recently stabilizing near $108/kWh. This reduction has drastically lowered entry barriers, allowing brands like Acer Electric India to launch competitive e-vehicles with premium features at mass-market price points. Combined with the government’s active PM E-DRIVE incentives, e-cycles have become a central pillar of India’s sustainable mobility goals.
In terms of competitive landscape, Acer Electric faces established players including EMotorad, Hero Lectro, Motovolt, and a growing cohort of D2C e-cycle brands. Companies like EMotorad has built networks spanning over 500 dealers across different towns and cities in India. — reflecting the industry’s aggressive push toward wider accessibility.
What differentiates Acer Electric is its combination of global brand recognition, integrated manufacturing capability, and a multi-city retail presence that is expanding with purpose. While most e-cycle brands rely heavily on online sales, Acer Electric is investing in physical experience touchpoints — an important distinction in a category where test rides and personal selling still drive a significant share of purchase decisions.
Challenges Facing the Segment
Consumer awareness around e-cycles remains low outside metro cities. Many buyers still confuse e-cycles with e-scooters, or do not fully understand how pedal-assist technology works. Charging infrastructure, though improving, remains a concern for longer-range travel.
Price sensitivity is equally significant. The Indian market is highly elastic — every ₹5,000 in pricing can shift a consumer’s consideration set entirely. For Acer Electric to succeed at scale, maintaining a compelling value proposition at entry-level price points is non-negotiable.
Retail Footprint: Where to Find Acer Electric
eBikeGo has successfully expanded its Acer Electric retail outlet network across 10 key cities, including Jaipur, Aurangabad, Visakhapatnam, Warangal, Kolhapur, Kannur, Coimbatore, Pune, and New Delhi. Since then, the brand has extended its presence further, with the official website listing stores in Bangalore, Ahmedabad, Vijayawada, Guntur, Nellore, Ranchi, Dehradun, Varanasi, and Sikar.
This simultaneous penetration of metro and Tier-2 markets reflects a conscious distribution strategy — rather than waiting for demand to trickle down from large cities, the brand is seeding awareness across geographies in parallel. The e-cycles are available at an introductory price of ₹35,999 at retail outlets, and the full lineup is also accessible on Amazon India.
Acer Electric India Leadership
The strategic and operational architecture of Acer Electric India rests on a founding team with deep roots in India’s EV ecosystem — built over years of on-ground experience, not just boardroom planning.
Dr. Irfan Khan — CEO, Acer Electric India & Co-Founder, eBikeGo
Dr. Irfan Khan is a prominent entrepreneur and thought leader in India’s electric vehicle sector. He is recognised as the co‑founder of eBikeGo in 2019, a pioneering electric mobility company, and currently serves as Chairman of the EBG Group and Chief Executive Officer of both Acer Electric India and WHILL India. His background spans alternative medicine and environmental advocacy, giving him a distinctive perspective on the intersection of sustainability and consumer behaviour.
Beyond these roles, Dr. Khan serves as Managing Director of Vajram Electric, Mentor at the Kerala Startup Mission, and Advisor to multiple electric mobility ventures. His leadership philosophy centres on the belief that technology and sustainability must converge at the grassroots level to create meaningful impact — a conviction that shapes Acer Electric‘s product-market approach directly.
Hari Kiran — Co-Founder & COO, eBikeGo / Acer Electric India
Hari Kiran co-founded eBikeGo alongside Dr. Irfan Khan in 2019. As Chief Operating Officer, he oversees day-to-day execution — from manufacturing coordination at the Pune facility to managing the expanding retail network.
Hari Kiran’s operational insight is grounded in the data gathered from eBikeGo‘s pan-India fleet rental operations — a real-world laboratory that gave the team an unusually granular understanding of how Indian riders use electric two-wheelers in practice.
He has been vocal about the brand’s ambitions, noting that the rapid expansion across 10 cities “underscores our commitment to eco-friendly transportation while positioning eBikeGo as a pivotal player in the Indian EV market.”
Brand Strategy and Future Outlook
Acer Electric India‘s strategic thesis rests on three pillars: brand leverage, manufacturing depth, and distribution scale.
The Acer brand licence gives the company a meaningful head-start in consumer trust. In a segment where Indian riders are historically cautious about unproven names, the Acer marque on the frame reduces the credibility barrier significantly — particularly for first-time e-cycle buyers who may associate the brand with reliability through prior experience with Acer computers or monitors.
On the manufacturing front, the Pune facility operated through Vajram Electric — with a stated annual capacity of 1,00,000 units — provides the operational backbone to scale without the bottlenecks of an import-and-assemble model. A domestic production base also positions the brand favourably within India’s regulatory framework, as policy continues to push for Made-in-India compliance across the EV sector.
The company’s expansion roadmap targets 21 states across India, with retail outlets functioning as both sales points and brand experience centres. The strategy targets B2C end consumers alongside B2B and B2G clients — reflecting an understanding that volume in India requires multi-channel penetration, not just a single go-to-market approach.
Product Innovation Pipeline
The recent launch of a new range of eco-friendly city cruisers signals the brand’s intent to continuously refresh its lineup. New models feature improved battery efficiency, extended range, and smart connectivity features — reinforcing Acer Electric’s commitment to ensuring that performance and sustainability advance together.
The brand has also demonstrated marketing sophistication beyond product launches. A campaign developed with a marketing agency drove over 6 million views within 10 days of launch, generating test-ride leads and direct sales conversions. A social following of over 55,000 on Instagram, alongside active LinkedIn and Facebook engagement, demonstrates early proof that content-led brand building can translate into tangible commercial outcomes in the e-cycle segment.
The Road Ahead
The convergence of rising urbanisation, fuel cost pressures, government policy support, and growing fitness awareness among India’s aspirational middle class creates a long runway for electric bicycles. Acer Electric India, with its integrated brand-manufacture-retail model, is structurally well-positioned to benefit from this shift.
The questions that will define its trajectory mirror those facing the broader e-cycle market: Can quality be sustained at scale? Can after-sales service match the promise of the product? And can the brand convert casual curiosity into committed e-cycle ownership among a consumer base that is still largely unfamiliar with the category?
For now, the groundwork is credibly laid. And for anyone tracking India’s clean mobility future, Acer Electric India is a brand that deserves close attention.
Note: This article is an editorial feature published by BijliWaliGaadi. All product specifications, data (including images) and company information have been sourced from official brand resources and publicly available data.
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