(Risk taken to do something in favor of Green Environment)
June’18-2019, On this day in the capital of India there was special day for bike enthusiasts. The exact location was – The Pullman Hotels and Resorts, Aerocity Delhi. A huge event was organized to show the India’s first electric bike to the people and media. Youtuber, Tech-reviewer, Technical content writer, bike enthusiasts along with other special personalities were present in the event.
Mr. Rahul Shama Micromax’s co-founder and former CEO, now started a new journey and established the Revolt Motors.
Top speed : 85km/h in sport mode.
Driving range : 156 kms per charge (certified by ARAI)
Exhaust sound : Can be changed with mobile software. 04 options available – Revolt , Roar , Rage, Rebel.
Bike will be equivalent to 125cc bike available in market.
Charging time : Approx. 04 hours.
All LED lighting.
Fully digital instrument console.
Push button ignation.
USD Fork , monoshock
Security features: Secure the bike with ‘Geo Fence’. Just set the desired perimeter through the mobile application and you can restrict your bike to go outside the set perimeter.
Aim of the REVOLT MOTOR:
To provide the sustanable and affordable mobility to every home in India.
Till now in India only few local and international players were there with their electric scooter but yes Revolt is the 1st in bike segment. Specification and battery range is attractive but final pricing also matters a lot. Comapny is making delay in price disclose as well as in the bike deliveries. Probably its all due to the government recent scheme of FAME II. People are expecting that the Revolt Motors will come up with very attractive pricing with the help of FAME II scheme.
Feasibility of marketing strategies:
Within the few weeks only the booking crosses to 2500 units. Well during the 1st showcase of the bike company had not reviled its price. Time was given to 07th August for the same. But again, this timeline got extended, and company has not reviled the bike price yet. Now one side the electric scooter market is growing but other side none of the manufacturing was looking to launch the electric bike. So, this was the open scope to take advantage of time and market. Revolt Motors is doing the same. If price kept under 1Lakh then this will definitely change the perspective for the electric bike in market and people will very much appreciate it.
Imapct on 2-wheeler market:
One aspect of looking this technology may be that it is inspired from Soco Bikes.
Soco Bikes is the Shanghai based electric motorcycle developer and Revolt 400 is very much similar to the Soco TS.Well whatever be the matter of originality of product but this Soco TS is called the output for real engineering and if Revolt 400 is brought out from the China or inspired from that Soco brand then there should not be any issue into it.