CEER Exobot Launched: Saudi Arabia’s First EV Brand Debuts a Tri-Motor Sedan and SUV

Two electric flagships, a 112 kWh battery and a seven-model roadmap. Here is what CEER announced and what the numbers tell us.

Key Takeaways

• His Royal Highness the Crown Prince launched the Exobot sedan and SUV, the first vehicles from CEER Motors, on 21 September 2026.
• Both models use a Tri-Motor all-wheel-drive system with a 112 kWh battery on an 800V architecture.
• NEDC range is up to 670 km for the sedan and 560 km for the SUV. DC fast charging from 10% to 80% takes under 30 minutes.
• Figures shown at the launch event include 1,111 hp, 1,500 Nm and a 250 km/h top speed. CEER’s website lists lower power figures (see the note below the specs table).
• A limited First Edition trim is listed as “available soon”. CEER plans seven models by 2030 and a 45% localisation target by 2034.

Saudi Arabia now has a car brand of its own. On Monday, 21 September 2026, His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince, Prime Minister and Chairman of the Board of Directors of the Public Investment Fund (PIF), launched the first vehicles from CEER Motors. The electric sedan and SUV carry the name Exobot. The launch is being framed as a milestone in the Kingdom’s push to build an advanced industrial sector under Saudi Vision 2030.

Marking the occasion, His Royal Highness said:

“The launch of the first cars of [CEER] represents another step taken by the Kingdom in its journey to build a sustainable and prosperous industrial system and empower the automotive industry as a key tributary to economic growth, by attracting investments, empowering national competencies and enhancing the role of the private sector, to make the Kingdom a leading regional and global hub in this sector.“

Above shown images are from the launch event.

What Is CEER Motors?

CEER Motors (Arabic: سير) is Saudi Arabia’s first automotive and original technology (OEM) brand. The PIF and Foxconn established it as a joint venture in 2022. It is the first entity in the Kingdom to design, engineer, test and manufacture cars, and to run sales and after-sales services. Its team has grown from 20 people to 2,300 since inception.

CEER Exobot Specs: Sedan vs SUV

The two models share a powertrain layout and battery. They differ in body, range and acceleration.

Specification	Exobot Sedan	Exobot SUV
Power	1,111 hp	1,111 hp
Torque	1,500 Nm	1,500 Nm
0–100 km/h	2.1 s	2.4 s
Top speed	250 km/h	250 km/h
Drive system	Tri-Motor, all-wheel drive	Tri-Motor, all-wheel drive
Battery	112 kWh, 800V architecture	112 kWh, 800V architecture
Range (NEDC)	Up to 670 km	Up to 560 km
DC fast charging (10–80%)	Under 30 minutes	Under 30 minutes
Chassis	Torque vectoring, adaptive dual-chamber air suspension	Torque vectoring, adaptive dual-chamber air suspension
Steering	Steer-by-wire, rear-wheel steering	Steer-by-wire with steering yoke, rear-wheel steering up to 6.5°

A note on the figures: The performance numbers above are those presented at the launch event. At the time of writing, CEER’s model pages list a maximum output of 850 hp (625 kW) and a 0–100 km/h time of 2.6 seconds for the sedan. Figures may be revised as CEER publishes a full specification sheet.

What the numbers imply. The SUV gives up 110 km of NEDC range to the sedan on the same 112 kWh pack, a trade-off typical of a taller body. Working from the stated pack size, the NEDC figures imply roughly 16.7 kWh per 100 km for the sedan and 20 kWh per 100 km for the SUV (our calculation, assuming the full 112 kWh is what counts). On charging, a 10–80% top-up in 30 minutes adds about 78 kWh, an average of more than 150 kW. NEDC is a laboratory cycle, so real-world range will vary with conditions and driving style.

CEER also cited three years, 70 innovations and 50 patents in its launch presentation.

Above shown images are for CEER EXOBOT SUV.

Design: What Sets the Sedan and SUV Apart

CEER calls the overall design language UltraDynamic Proportions. Both models ride on lightweight, staggered wheels and share Shahin Wing Doors. CEER also says it fitted the largest windshield ever produced, 2.4 metres long and inclined at 15 degrees, the steepest in its class. The styling draws on the Kingdom’s land and culture.

The sedan is the low, sculpted one. The SUV has a wedge-shaped silhouette, dual moonroofs with deep black glass and adjustable ride height. The two share a 3,200 mm wheelbase, but the sedan is 244 mm longer and the SUV 265 mm taller.

Dimension	Exobot Sedan	Exobot SUV
Length	5,260 mm	5,016 mm
Width	2,102 mm	2,101 mm
Height	1,428 mm	1,693 mm
Wheelbase	3,200 mm	3,200 mm
Ground clearance	155 mm (165 mm with active air suspension)	280 mm (300 mm with active air suspension)
Boot capacity	Not specified	402 L

Five colors, all inspired by Saudi Arabia, are offered: Abha Green, Obaya Black, Harrat Gray, Sky Silver and White Musk.

Above shown images are for CEER EXOBOT SEDAN.

Inside: Screens, Sound and Safety

The cabin centres on a pillar-to-pillar, 48-inch curved “Digital Horizon” display with 8K resolution. Other technology includes 3D navigation with live data, a camera-based mirror system and the CEER Voice Assistant, which works in Arabic and English. Comfort features include adaptive dual-zone ambient lighting, advanced climate control and air filtration, personalised scents and the SoundStage premium audio system.

Safety Package	Highlights
Sedan	Blind Spot Detection, Adaptive Cruise Control with Stop and Go, Rear Cross Traffic Assist, Obscure Object Visualization
SUV	Advanced driver assistance (ADAS), highway and traffic-jam assistance, automated and memory-based parking, emergency driver assistance

Exobot First Edition and Plus Trims

Both trims are listed as “available soon”, and CEER’s website carries a “Build yours” configurator. The First Edition is a limited run introduced at the launch of the Exobot range.

Feature	First Edition	Plus
Exterior colour	Harrat Grey or White Musk	Sky Silver, with optional colour packs
Styling	Black Pack with black wheels, red brake calipers and black badges	Staggered wheels (sedan 23/24″; SUV 20/22″)
Glass	Switchable tint on lower doors	Tinted lower door glass
Interior	Red and Black Nappa leather, debossed headrests, SABELT finishes, bespoke floor mats	Partial leather; genuine or Nappa leather optional
Charging	AC wall charger with installation allowance (up to SAR 2,000)	Not specified
Ownership package	Companion Package	Not specified

The First Edition’s Companion Package pairs service coverage with what CEER calls the Saudi tradition of Hafawah hospitality.

Coverage	Term
Vehicle warranty	6 years or 200,000 km
Scheduled service	Free for 6 years
Roadside assistance	6 years
Battery warranty	8 years or 200,000 km
Limited-time offer	Complimentary home charger (up to SAR 2,000)

Where It Is Built and What Comes Next

Every CEER model will be built at the CEER Manufacturing Complex (CMC), described as the largest automotive production facility in the Middle East. It sits in King Abdullah Economic City, within the King Salman Automotive Cluster. CEO James DeLuca said the project went from initial design and advanced engineering to one of the world’s most advanced manufacturing facilities “in record time.”

The Exobot pair are the first two of seven vehicles CEER plans to launch by 2030, announced as a five-year rollout. The line-up will include mid-size and small models. CEER’s partners include BMW, Hyundai Transys, Rimac, Siemens, Schuler, Dover, XYG and Lear globally. Locally they include Zamil Group, Abdul Latif Jameel Group and APICO (Balbid Group of Companies). These partnerships support a localisation target of 45% by 2034.

Frequently Asked Questions

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